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MiniHeroes executes MultiStep Multi Action campaign with TEEC
In Q1 of 2003 TEEC & 4Biz were pleased to execute a multistep multi action e-Marketing campaign for Cadbury (Miniheroes) brand. With 5 different calls to action including A survey, Refer a friend, Competition and Promotion of a new web site every one was pleased with the results.
With data extracted from the Jigsaw database and sent to over 100K contacts valuable marketing data was obtained by Cadbury at a fraction of the cost of using Direct mail (Cadbury usual method).
"The campaign, although complex, took only a few days to create" said Adrian Abbs MD TEEC "this allowed us to focus on timing and visual impact which all contribute to a successful campaign"
TEEC uses Pivotal MarketFirst Marketing automation software combined with many years of e-marketing Experience from 4Biz and TEEC.
"It's a matter of having the right tools as well as the experience in what works that paid dividends for Cadbury" said Lynn Harrell Marketing Director TEEC
If you would like to know more contact us on +44 1189 880237
