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Royal & Sun Alliance uses E-Marketing through TEEC
TEEC & 4Biz ran an extremely successful campaign for Royal & Sun Alliance in Q4 2002.
This campaign was from Royal and Sun Alliance to their brokers and achieved a remarkable 110% opening rate. I.E 100% of those who received the email opened it and another 10% used the refer a colleague viral marketing element to increase Royal & Sun Alliance database of Brokers.
The campaign was aimed at promoting a new Product from Royal & Sun Alliance and contained Viral elements as well as a Survey, Customer verification form competition submission.
"Even we were surprised by the level of response to this campaign" said Adrian Abbs MD TEEC "we are used to achieving 30-40% responses but the combination of Brand, Timing, Quality and Offer made this our most successful campaign to date"
TEEC uses Pivotal MarketFirst for all it's Marketing Automation needs and this Enterprise class tools allows us to develop campaigns faster, execute them more reliably and report the result in real time direct to the customer.
If you would like to talk with TEEC about what we can do for you call us on +44 1189 880237
