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CSU (Prospects) Uses Pivotal MarketFirst for E-Marketing strategy
TEEC deployed Pivotal MarketFirst Enterprise Marketing Automation solution at CSU during Q1 2003. They aim to use the product to drive new students to their Main web site where students can sign up for help, career advice and job opportunities as the progress through their student lives.
"This has to be the perfect use of Pivotal MarketFirst" said Adrian Abbs MD TEEC "With 100's of thousands of emails to send, each one needing to be personalized and segmented such that only those Jobs in the relevant area the student has chosen and all this needs to happen in just a few hours made this one of the most rewarding deployments TEEC has done so far"
TEEC also designed the first 2 campaigns for CSU to get them off to the perfect start with Pivotal MarketFirst.
