Norwich Union runs first E-Communications with
TEEC
TEEC along with it's Partner 4Biz created
and executed one of Norwich Union's first e-Marketing campaigns to it's Brokers
in Q1. The results gave feedback to Norwich Union that they had never seen before
and so proved valuable in planning future campaigns.
The campaign contained
several call to actions and was multistep in nature.
"The campaigns
flow took us only a few hours to design " said John David 4Biz Ltd "and
again shows how TEEC and 4Biz can deliver very sophisticated campaigns on very
tight deadlines"
TEEC and 4Biz pride themselves on being to create,
test, execute multistep target, segmented and personalized campaigns in as little
as a day. The online reporting which is available in real time also allows customers
to monitor progress of a campaign and make changes on the fly.
"We
use Pivotal MarketFirst enterprise class Marketing Automation tools" said
Adrian Abbs MD TEEC " without this type of product what we do would take
weeks.