  |
Pivotal MarketFirst Selected by Palm to Increase Marketing Effectiveness
Mobile and wireless Internet solutions pioneer uses Pivotal MarketFirst to make personalized, interactive marketing campaigns easy
Vancouver, BC - June 10, 2003 - Vancouver, BC June 10, 2003 – Pivotal Corporation (Nasdaq: PVTL; TSX: PVT), the leading provider of customer relationship management (CRM) software for mid-sized enterprises, today announced that Palm, Inc. has selected Pivotal MarketFirst to create and manage personalized and interactive campaigns for product introductions, awareness and updates.
Palm Inc. is a pioneer in the field of mobile and wireless Internet solutions and a leading provider of handheld computers. To increase marketing effectiveness in the business arena, the company required a cost-effective product that would allow its business marketers to easily plan, optimize and execute high impact, integrated marketing campaigns that would prove ROI through effective lead generation. Palm selected Pivotal MarketFirst for its ability to easily and effectively manage multi-channel campaigns and sophisticated marketing processes.
Pivotal MarketFirst allows Palm’s marketing users to plan, design and launch a campaign in a matter of days. This comprehensive, out-of-the-box product enables Palm to target specific audience segments with personalized, closed loop interactions. As a result, the company can improve marketing performance by gaining real-time visibility into the effectiveness of its product introduction, awareness and update campaigns across each segment.
According to Anurag Khemka, general manager and vice president, marketing products, Pivotal, “In our current economy, marketers are under intense pressure to do more with less – create more successful online and offline marketing programs, increase the quality and quantity of leads and improve marketing ROI, all at a lower cost and with fewer resources. Palm is addressing this critical challenge by using Pivotal MarketFirst to increase marketing efficiencies, reinforce the power of their brand, and stimulate new customer spending through smart product awareness and update campaigns.”
Pivotal MarketFirst is a comprehensive marketing automation product designed for end-to-end management of multi-channel campaigns and marketing processes. It reduces both the cost and time to create smart, multi-wave, personalized campaigns and significantly increases the ability to deliver better leads to the right sales resources at the right time. Pivotal MarketFirst can be deployed either as a standalone solution, or as a product tightly integrated with Pivotal 5 – the company’s newest CRM suite. Pivotal MarketFirst also enables companies to optionally outsource their marketing automation solution, reducing total-cost-of-ownership by eliminating the need to invest in communications and hardware infrastructure.
Palm joins a list of high profile companies such as Sharp Electronics Corporation, Pharmacia Corp., WebEx Communications, Inc., Documentum, and Road Runner that are using Pivotal MarketFirst to manage smart, personalized campaigns, and increase their ability to deliver better leads to the sales organization.
About Pivotal CorporationPivotal Corporation is the only CRM company that is 100 percent purpose-built to serve the demanding requirements of mid-sized enterprises – a powerful, highly flexible application platform, a complete set of CRM applications, and low-cost, results-producing implementation services. Pivotal delivers software and services that produce meaningful increases in revenues, margins and customer loyalty for companies and business units in the revenue range of $100 million to $3 billion. More than 1,500 companies around the world use Pivotal including: CIBC, Centex Homes, HarperCollins Publishers, Hitachi Telecom Inc., Premera Blue Cross, Royal Bank of Canada, Southern Company, and Vivendi.
Pivotal's complete CRM software suite includes a powerful application platform and capabilities in marketing, sales, service, contact centers, partner management and interactive selling. For more information, visit www.pivotal.com.
Forward Looking Statements
Forward Looking Statements
This press release contains forward-looking statements that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include a number of risks, uncertainties and other factors, such as the need to develop, integrate and deploy applications to meet our customer's requirements, the possibility of development or deployment difficulties or delays, the dependence on our customer's satisfaction with Pivotal’s CRM, and such other risks involved in developing software solutions and integrating them with third-party software and services. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events. Moreover, neither we nor anyone else assumes responsibility for the accuracy or completeness of forward-looking statements.Contact
Press Contact:
Lynn Harrell
TEEC
Tel: +44 (0) 776186036
Email: lharrell@theenterprisecompanny.co.ukCopyright Information
© 2003 Pivotal Corporation. All rights reserved. Pivotal is a registered trademark of Pivotal Corporation. All other trade names mentioned are trademarks and/or registered trademarks of their respective owners
