Franklin Covey Marketing Automation Case Study.

FranklinCovey Increases Marketing Reach With Pivotal MarketFirst

Pivotal MarketFirst Chosen for its Broad Capabilities for Targeting Customers and Improving Customer Service; Ease-of-Use and Quick Installation

FranklinCovey completed its sophisticated enterprise-level installation of Pivotal MarketFirst across four different servers in just eleven days, and launched its first Pivotal MarketFirst production program the following week. In the three weeks following installation, FranklinCovey delivered 1.7 million personalized emails to customers.

We needed an enterprise marketing solution up-and-running quickly, and Pivotal MarketFirst delivered a world-class solution that met our needs in just a matter of weeks something our old solution wasn't able to do, said Doug Smith, executive vice president, FranklinCovey E-Commerce. We are extremely pleased by the broad capabilities and ease-of-use of the Pivotal MarketFirst technology, and are continuing to find new uses for the system that are improving our marketing successes throughout the enterprise.

Over the past three months with Pivotal MarketFirst, FranklinCovey has implemented more than 80 Pivotal MarketFirst-powered campaigns to drive customers to the FranklinCovey website at www.franklincovey.com to make purchases.

FranklinCovey's Pivotal MarketFirst campaigns deliver outlet store promotions, general product promotions, holiday and refill promotions, customer surveys, event invitations and registrations including taking credit cards, retail openings/closings and distribution of weekly newsletters containing quotes, productivity tips and featured products.

FranklinCovey also recently launched a system based on Pivotal MarketFirst that enables its customer databases to be centrally managed and integrated with the website to improve its marketing reach. The new system provides a complete view of customers and offers more streamlined access to customer information by allowing users to search vast customer databases using predefined data fields. The system also allows users to update customer databases more easily by using forms to integrate offline and online data generated through Pivotal MarketFirst contact pages on the website. In addition, Pivotal MarketFirst provides the new system with the workflow components to trigger various events at appropriate times such as sending special offers to customers or messages to employees.

Using Pivotal MarketFirst, FranklinCovey can now easily access, analyze, and act on the individual interests, preferences and needs of its customers, said Ellen Olson, vice president of marketing at Pivotal MarketFirst. This ability is resulting in more strategic and targeted customer communications and better customer service overall. We look forward to supporting FranklinCovey's continued expansion of Pivotal MarketFirst across the marketing enterprise.

Franklin Covey is considering implementing Pivotal MarketFirst Event Manager and Campaign Portal. In addition, the FranklinCovey eCommerce Group may leverage the Pivotal MarketFirst solution as a revenue stream by offering Event Management or Campaign Portal to users for a fee.

About Pivotal MarketFirst Software Inc.

Pivotal MarketFirst offers industry-leading enterprise marketing solutions that map to specific marketing functions and accelerate the adoption of best practices to solve marketing's most significant challenges. Pivotal MarketFirst Release 4 is a comprehensive, integrated suite of solutions built on its powerful, web-based marketing automation platform. The products work together to enable marketing teams to focus on their best prospects and customers by managing complex, multi-step relationships throughout the customer life cycle. Pivotal MarketFirst solutions dramatically increase the overall effectiveness of the marketing organization, resulting in increased revenue, reduced costs and improved return on investment. Pivotal MarketFirst's clients include Applied Biosystems, Documentum, Maxtor, Pharmacia, SAP AG, Standard & Poor's, TEEC (The EMEA Enterprise Company) and Tech Data. Pivotal MarketFirst is a privately held company headquartered in Mountain View, California with regional offices throughout North America and Europe. For more information, please visit the Pivotal MarketFirst web site at www.Pivotal.com.

About FranklinCovey

FranklinCovey (NYSE:FC) is a global firm providing training and tools to assist individuals and organizations in measurably increasing their productivity and effectiveness. Clients include 90 percent of the Fortune 100, more than 75 percent of the Fortune 500, thousands of small and mid-sized businesses, as well as numerous government entities and educational institutions. Organizations and professionals access FranklinCovey products and services through corporate training, licensed client facilitators, one-on-one coaching, public workshops, catalogs, more than 180 retail stores and www.franklincovey.com. More than 2,500 FranklinCovey associates provide professional services and products in 39 offices and in 95 countries.