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Pivotal MarketFirst base product suite consists of a base platform on top of which various modules described below can be added.
This base platform is a complete product in it's own right and has been integrated into existing Enterprise solutions such as CRM, ERP,SFA etc. from such vendors as Siebel, Onyx, SAP and others.
The base features comprise of 6 main components
Calendar Manager - This is a Time-based view of Programs, Campaigns. View all your campaigns and their properties in a gaant view environment sorted by departments, geography and many other criteria. So that no matter how many campaigns are active you keep full control.
Programs Manager - Create and manage Programs and Campaigns with a graphical based process flow design environment. Campaigns are designed using tasks and decisions which match the normal Marketing campaign design flow. This direct translation reduces the need for complex html code and therefore allows very complex campaigns to be designed tested and executed much faster than would be otherwise possible .
Audiences Manager - Create and manage Contact Profiles, Segments, and Lists. Unlimited Segmentation is possible to allow true 1:1 targeting of contacts. All segmentation information is available and activity logs against each contact can be used by the tasks in a campaign to start or filter additional tasks. Thus multi step campaigns or profile driven campaigns are easy to design.
Reports Manager - View online, in real time excel ready reports on all aspects of your campaigns.
BluePrints Manager - Manage Blueprints for Programs, Campaigns, and Documents. Speeds up the development of new campaigns and reuse successful elements. This is the tool that grows with your business as a best practice knowledge base.
Additional Modules
Pivotal MarketFirst Campaign Portal (Pure web based front end to main suite)
Allows distributed marketing organizations to work together more effectively and consistently in order to launch targeted campaigns that deliver timely, relevant offers and reap cost-effective results.Features
Supports enterprise organizations with distributed marketing needs
Supports central management and control of messaging & branding
Single enterprise marketing database
Easy-to-use interface requires no training by users
Browser-based; no client to distribute or manage
Supports pervasive Pivotal MarketFirst usage
Pivotal MarketFirst Lead Manager
Streamlines lead management, simplifying the process of qualifying, managing, nurturing and tracking leads, thereby focusing sales and dramatically improving both lead conversion and sales closure rates.Features
Streamline lead management process
Segment prospects according to purchase readiness
Synchronize multiple lead channels
Automatically distribute the right leads to the right people
Enable wireless lead distribution
Track the progress of leads
Close the loop to ensure leads are followed up on
Pivotal MarketFirst Direct Marketing Manager
Synchronizes your marketing database, web site, and multi-channel communications to create a segmented and targeted direct marketing program that improves response rates, increases leads and builds brand.Features
Personalized, relevant and timely communications
Progressive profiling
Increased response rates
Adjust campaigns and offers automatically
Integrate online and off-line direct marketing campaigns
Real-time measurement of campaigns
Automated collateral fulfillment
Integrate 'tell a friend' components into campaignsIntegrated subscription and opt-out capabilities
Pivotal MarketFirst Prospecting Assistant
Delivers consistent, accessible marketing support to the sales team via an innovative Web-based portal that takes the burden off salespeople while accelerating the conversion of prospects to leads.Features
Self-service, Web-based portal for sales organization
Unified sales tool repository
Unified marketing and sales programs
Leads are easily accessible to send communications
Leads can be integrated from existing SFA system
Real-time reporting on prospect activity
Pivotal MarketFirst Event Manager
Automates labor-intensive tasks associated with Marketing events (including logistics, invitations, registration, scheduling, lead management and budgeting) and facilitates the real-time follow up that turns event attendees into hot leads.Features
Automate the entire project management and approval cycle
Segmentation and progressive profiling
Synchronize online and off-line direct marketing
Automated "lights-out" reminders
Integrated task development, approval and management
Real-time measurement and reporting
Integrate with Lead Manager for lead qualification, distribution and tracking
The best way to get a real understanding of the power Pivotal marketFirst can deliver to your marketing team is to arrange a demo with TEEC.
